
Anandana’s Maidaan Saaf Initiative at Durga Puja in Kolkata
Kolkata, 16 October 2026: As Kolkata prepares for Durga Puja, Anandana – The Coca-Cola India Foundation, as part of its ongoing Maidaan Saaf campaign, is extending its efforts to encourage responsible waste management through two initiatives in the city: the distribution of reusable tote bags at Gariahat and SS Hogg Market, one of the city’s well-known shopping destinations and a PET bottle collection drive at the iconic Ahiritola Sarbojanin Durgotsav pandal, ensuring that discarded plastic bottles are collected and recycled, turning one of North Kolkata’s highest-footfall festival zones into a model for eco-friendly celebrations. Timed with the peak pre-festive shopping rush, reusable tote bags were distributed at Gariahat and SS Hogg Market from October 14 to 15. Organized in collaboration








