
PROJECT LAKSHYA – GENDER PARITY AND SOCIAL CHANGE THROUGH PROMOTION OF RURAL SPORTS
Bina is in one of the backward areas of Bundelkhand region. The children/youth are unaware of the different avenues which can blossom their lives. They are reluctant to move out of their areas. They are having the potential and energy, but not channelizing the same in a positive direction. BPCL Bina Refinery (BR) observed that there exists talent in the villages which when given opportunity and nurtured will encourage talent in sports. BR recognized that rural sports can be a definitive field of excellence for many young and talented individuals. With the right exposure and training, it can become the key change agent and a means of inclusive development. BR included Rural Sports as a major thrust area and








