20th December 2024: Tata Soulfull, India’s leading brand for millet-based snacks and cereals, celebrates International Millets Day on December 19th with its impactful ‘Desh ke Millets’ School Connect Drive. This initiative has educated over 1 lakh students nationwide about the numerous benefits of millet, with plans to inspire 1 lakh more in the coming months.
This year’s program engaged with 100 schools across six cities—Bangalore, Chennai, Mumbai, Delhi NCR, Kolkata, and Hyderabad—connecting with over 1 lakh students aged 10-14 years. The initiative educated young minds about the nutritional, environmental, and agricultural significance of millets, emphasizing how these ancient grains are “Better for You, Better for Farmers, and Better for the Planet.
Speaking about the awareness drive, Mr. Prashant Parameswaran – President, of Soulfull at Tata Consumer Products said, “At Tata Soulfull, we are dedicated to bringing the ancient superfood millets to modern consumers through innovative and accessible formats. Through our School Connect Program, we have already educated over 1 lakh students on the nutritional, environmental, and sustainable benefits of millet. We remain focused on engaging with young minds to drive grassroots change, inspiring them to embrace millets as a wholesome and more sustainable food choice.”
As part of the program, interactive sessions featuring Tata Soulfull’s lively mascot, Cruncha Muncha, introduced students to the versatility of millets like Ragi, Jowar, and Bajra. The sessions emphasized sustainability by showcasing how millets use 10 times less water than rice, aligning with global water conservation efforts.
Students will also learn about wholesome snacking options through Tata Soulfull’s range of millet-based products, including Ragi Bites No Maida Choco, Ragi Bites Fills, and Ragi Bites Choco Sticks. To further engage students, the program will include activity leaflets encouraging them to explore millet-based foods and win exciting prizes.
The United Nations declared 2023 as the International Year of Millets, establishing India as a global leader in promoting these grains. Tata Soulfull continues to build on this legacy, inspiring future generations to adopt millets in their diets while supporting Indian farmers and sustainable farming practices.