28th April 2025: Reinforcing its commitment to inclusive rural development, IFFCO Kisan Finance has launched a transformative healthcare initiative under its flagship CSR program Arogya Vistaar. In collaboration with NGO Utthaan and leading digital healthcare provider DocOnline, the project will roll out high-quality primary healthcare services across 15 locations in Gaya, Bihar in its first phase.
With a clear focus on improving healthcare access in underserved rural communities, the initiative will deploy an Integrated Rural Dig-Physical Healthcare Services (IRDHS) network. This pioneering model includes a digital health clinic, mobile clinics, and a local women-led upskilling program for assisted teleconsultations—bringing care to the doorstep of the rural population.
Funded entirely by IFFCO Kisan Finance, this health CSR initiative addresses the twin challenges of accessibility and affordability. The IRDHS model is expected to cut long- distance travel for medical care by up to 90%, providing direct access to consultations with leading doctors, essential diagnostics, and medications.
Special emphasis will be laid on preventive healthcare and chronic disease management, especially for senior citizens, women, and adolescent girls—demographics often neglected in rural setups.
Mr. Anjaneya Prasad Prabhala, CEO of IFFCO Kisan Finance, shared, "At IFFCO Kisan Finance, the focus has always been on bringing financial inclusivity to the last mile, ensuring even the most remote communities can access essential financial services. By bringing quality healthcare to underserved communities, we will support their overall well-being, helping them achieve a healthier, more sustainable future.”
Mr. Rajneesh Jain, Secretary of Utthaan added, “Partnering with DocOnline to bring integrated digital and physical healthcare services is a milestone in Utthaan’s mission to uplift rural communities. This initiative will significantly transform healthcare delivery and ensure long-term health improvements for the people of Gaya.”
Mr. Manasije Mishra, Managing Director of DocOnline, said, “We are excited about this initiative that will reshape rural healthcare delivery. The IRDHS model by DocOnline blends technology with personalized care, enabling us to bring high-quality healthcare to even the most remote regions. This program will be crucial in reducing healthcare disparities and ensuring specialized care reaches underserved communities.”
The IRDHS project represents a new chapter in rural healthcare, where technology and human resources come together to break down the barriers to healthcare access and create sustainable health solutions for the underserved.
